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How to Pitch & Win Landscape Design Fees
First Section
Course Introduction (6:00)
Part 1 - Cost Plus vs Value-Based Strategy (6:47)
Part 1 The Tiered Menu (10:38)
Part 2 - The Comparative Portfolio (9:10)
Part 3 - Intro to 5 Step Strategy to Pitch & Win Design Fees (6:49)
Part 3 - Step 1 - Get your game face on (3:21)
Part 3 - Step 2 - Shift into a state of rapport (7:24)
Part 3 - Step 3 - Re-frame design suggestions with value (4:24)
Part 3 - Step 4 - Portfolio time! (8:11)
Part 3 - Step 5 - Write the fee proposal and ask for the sale (11:19)
Part 1 - Cost Plus vs Value-Based Strategy
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